In Brief

Zoom-Zoom now comes in a drinkable form.

Mazda’s popular Zoom-Zoom ad campaign has been successful at capturing the performance spirit of their cars. But at the NY auto show Zoom-Zoom is also available in concentrated liquid form. Mazda has two vending machines in their booth filled with branded cans of energy drinks. Coupons are given out at their information desk and can be redeemed in the machines for a free can. The cans can be held in front of an augmented reality camera and used as an interface (didn’t work when we tried it)

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