(NY Auto Show) Mazda’s Soda Brand
Zoom-Zoom now comes in a drinkable form.
Mazda’s popular Zoom-Zoom ad campaign has been successful at capturing the performance spirit of their cars. But at the NY auto show Zoom-Zoom is also available in concentrated liquid form. Mazda has two vending machines in their booth filled with branded cans of energy drinks. Coupons are given out at their information desk and can be redeemed in the machines for a free can. The cans can be held in front of an augmented reality camera and used as an interface (didn’t work when we tried it)
Now Track More Ideas
- Waymo’s Self-Driving Ridehail Pilot Offers Customers 24/7 Service
- Google Parent Company’s Drone Service Will Offer Customers Free Grocery Delivery
- Uber Eats’ ‘Specials’ Lets Restaurants Trade Discounted Combos For Promoted Placement
- Audi Sport Club Offers Members Online Portal, Exclusive Event Access And More