In Brief

Nissan's booth for the new Leaf left little doubt the brand wants to be known for electric vehicles.

Nissan generated a lot of buzz earlier this week when it announced pricing for the US bound Leaf EV. Looking to get a jump on the Chevy Volt, the Leaf will cost under $33,000. But factor in the $7,500 tax credit and suddenly the price drops to $25,280. Nissan is clearly taking an aggressive tack trying to establish the brand as an electric vehicle leader. At the NY Auto Show, a special stand for the Leaf was oriented directly facing Toyota possibly trying to lure disheartened Prius fans over to take a look.  While Toyota took the lead on developing hybrid vehicles, electric vehicles don’t yet have a brand dominating. Nissan may be in a good position assume a leadership role.

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