(NY Auto Show) Nissan Leaf Booth

(NY Auto Show) Nissan Leaf Booth
Innovation

Nissan's booth for the new Leaf left little doubt the brand wants to be known for electric vehicles.

Dave Pinter, PSFK
  • 2 april 2010

Nissan generated a lot of buzz earlier this week when it announced pricing for the US bound Leaf EV. Looking to get a jump on the Chevy Volt, the Leaf will cost under $33,000. But factor in the $7,500 tax credit and suddenly the price drops to $25,280. Nissan is clearly taking an aggressive tack trying to establish the brand as an electric vehicle leader. At the NY Auto Show, a special stand for the Leaf was oriented directly facing Toyota possibly trying to lure disheartened Prius fans over to take a look.  While Toyota took the lead on developing hybrid vehicles, electric vehicles don’t yet have a brand dominating. Nissan may be in a good position assume a leadership role.

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