(NY Auto Show) Nissan: Weird Is Good

(NY Auto Show) Nissan: Weird Is Good
Design

Brand language syndrome runs throughout the auto industry but there is one manufacturer who chooses to be different.

Dave Pinter, PSFK
  • 1 april 2010

For automotive design, the last decade could largely be described in terms of being brand language driven. Three fancy words for applying the same shapes to a variety of vehicle types in order to create a family look. That’s why all BMW’s look similar, and Lincolns, and even VW’s. In good cases, adopting a brand language can be beneficial if it has a strong personality. Conversely, with a weak brand image, you get a lot of boring cars that look the same. Brand language syndrome runs throughout the auto industry but there is one manufacturer who chooses to be different.

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