(NY Auto Show) PSFK Talks With Walter de’Silva, Volkswagen Head Of Design
We discuss the challenges of evolving the design driven VW brand, design inspiration, and Walter's favorite cars.
Walter de’Silva’s career has been frequently marked with the task of reviving the vehicle design of automotive brands that lost their way. In the 90’s he led the design renewal at Alfa-Romeo, which was modern but revived Alfa’s history. de’Silva moved on to Audi where he served as the Head of Design for the Audi brand group. His work at Audi was centered around bringing more emotion to the design language. The full height front grille on every Audi model currently was his signature design development.
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- Lyft Local Campaign Supports New Yorkers Affected By L Train Shutdown
- Acura Lets Fans Design Their Own Car On Instagram Stories
- Aston Martin And Waldorf Astoria Offers Guests Luxury Car And Hospitality Experiences