OpenSky offers publishers a new direct market sales opportunity.

Over the last year, we’ve heard murmurs from the FTC about policing the types of content bloggers post in relation to added value partnerships and goods that they receive. Moreover, in the age of sluggish media spends, bloggers have had to work with minimal budgets to keep content production afloat. One solution that may satisfy both issues is OpenSky‘s direct to reader sales platforms in which bloggers decide on items, price, and where each item shows up in a post.

Some worry that this may compromise bloggers’ journalistic integrity further to which founder John Caplan finds to be a question of how well a publisher understands its audience:

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