OurUmbrella was conceived to address the problem of the cheap black umbrellas that are pervasive throughout NYC, and the "disposable" mentality that their ubiquity fosters.

At Rhizome‘s Seven on Seven event, seven leading technologists were paired with seven leading artists for one day to develop something new. OurUmbrella is the result of the collaboration between technologist Hilary Mason of bit.ly and designer-artist Marc Andre Robinson.

OurUmbrella was conceived to address the problem of the cheap black umbrellas that are pervasive throughout NYC, and the “disposable” mentality that their ubiquity fosters. Mason and Robinson's concept is a model for a combination umbrella-sharing service and connected-objects API, making umbrellas less disposable with the ability to track and record their own story. With a method for sharing umbrellas among a community and giving each a story to tell, the team hopes to inspire people to think about their objects before just tossing them away.

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