Pedaling NYC: A Two Wheeled Tribute To Epicurean Delights

Pedaling NYC: A Two Wheeled Tribute To Epicurean Delights
Innovation

Pedaling: New York tells the story of food discovery from the perspective of a bicycle, by presenting a health conscious way to enjoy food crawls.

Kyana Gordon
  • 12 april 2010

Pedaling: New York tells the story of food discovery from the perspective of a bicycle, by presenting a health conscious way to enjoy food crawls. The cycle to eat six-part web series episode premiered in January, with the first episode fixated on finding pizza in Brooklyn. The final episode shows spice & exotic fruit trader Behroush Sharifi aka “Saffron King”  pedaling to delivery stops. One such delivery brings him to hidden Chinatown speakeasy, Apotheke, bearing white hibiscus to infuse with martinis. Pedaling: New York is an original presentation by Panforte Productions and BrakeThrough Media in brand partnership with Specialized, Whole Foods, Market, Capo Forma.

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