Penguin, one of the most iconic symbols in the literary world turns 75 years old in 2010. To mark the occasion, author Douglas Coupland has spearheaded a project entitled “Speaking to the Past”; urging fans of the publishing house to design their own Penguin covers.

Canadian born, Penguin, one of the most iconic symbols in the literary world turns 75 years old in 2010.   To mark this momentous occasion, Douglas Coupland (author of Generation X) has spearheaded a project entitled “Speaking to the Past”; urging fans of the publishing house to design their own Penguin covers.

The specially created website offers the opportunity for you to Design Your Own Penguin showcasing examples of the various original templates used from 1935-1963 that are available for download.  Among them are three versions of the orange covers – Penguin’s very first production manager created a colour coding system to distinguish genres of stories on the book shelf; orange for fiction, green for crime, cerise for travel and adventure, red for plays.  Having  created a Flickr group for enthusiasts to upload their created artworks, Penguin doesn’t offer any prize or accolade, merely the primary joy of being involved with a signature brand; a notion classy in itself in this world where every lifestyle brand wants to create their own Oscar.

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