Pepsi Launches The Dream Machine To Drive Its Recycling Initiative

Pepsi Launches The Dream Machine To Drive Its Recycling Initiative
technology

The Dream Machine is a computerized recycling machine that donates to charity and offers points as part of a reward system.

Naresh Kumar
  • 23 april 2010

Pepsico and Waste Management, Inc. have partnered to support Pepsico’s Dream Machine recycling initiative. The Dream Machine is a computerized recycling container which allows consumers to recycle bottles and cans in the machine and collect and redeem points as part of a reward system for their effort. The Dream Machine recycling program also provides funding to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV) which offers free, experiential training to post-9/11 veterans with disabilities.

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