We recently spotted an interesting promotional campaign that's part of Nissan's Journey to Zero effort.

Some of you may remember that back in October of 2009, PSFK held an event in Tokyo called Good Ideas in Pure Living.  We recently spotted a promotional campaign that is part of the same Nissan effort and it prompted us to dig up the links to the event. The talks captured feature notables such as Peter Rojas, Mark Dytham, Marc Alt and Danny Choo talk about “Car as Gadget” – a sentiment that was echoed recently at  the recent New York Auto Show.

Good Ideas in Pure Living

Journey to Zero

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