Brand Obama In Africa
As most would likely agree, Barack Obama lead one of the most media-savvy campaigns in 2008--and that extends well beyond politics.
As most would likely agree, Barack Obama lead one of the most media-savvy campaigns in 2008–and that extends well beyond politics. The way in which Obama owned his brand, and left his supporters to further curate his following, brought new attention and awareness to the way new ideas can be shared.
Just as groundbreaking, that shared exchange can translate to other countries and cultures, whether or not a vote (or point-of-sale, for that matter) is on their minds.
From Rwanda we received these images of how the Obama brand is being featured on products and storefronts as a major attribute of change. Whether consumers on the African continent are consciously buying “American” or “Obama” (or both) is up for serious debate. It seems, though, that brand recognition as it stands, is alive and well everywhere we journey.