A new truck from the BLT chain promises restaurant-quality food on the go.

PSFK spotted this new food truck by the BLT chain in New York. Info about the GoBurger truck on the website says that it uses the “freshest, highest-quality ingredients in order to bring you restaurant-quality food on the go.”

Update: To celebrate the launch of the truck, it will be handing outfree burgers today (Friday April 16) at 1pm on 22nd Street outside BLT Prime.

Go Burger

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in