(Pics) Good Business Through Typography

(Pics) Good Business Through Typography
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For Standard Chartered Bank's first global campaign, noted designer Stefan Sagmeister portrayed the theme, "Here For Good," using a range of type styles and executions.

Daniel Edmundson
  • 27 april 2010

For Standard Chartered Bank‘s first global campaign, noted designer Stefan Sagmeister portrayed the theme, “Here For Good,” using a range of type styles and executions. Intended to frame the diversity of value in the eyes of the bank’s worldwide markets, the campaign interprets the meaning of responsible, shared business practices.

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