Over the weekend, we came across a new interpretation of product placement in New York City's shopping establishments.

Over the weekend, we came across a new interpretation of product placement in New York City's shopping establishments. Although lately we've seen some companies implementing a behavorial strategy into their programming, TrustoCorp has taken an entirely guerilla approach to the notion.

The “rebranding division” of TrustoCorp is known for bringing attention to the hypocrisy and hilarity of human behavior through environmental commentary. The collective's latest execution saw hundreds of products in the city's supermarkets and corner stores subversively branded with smart and snarky new visual identities.

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