Recently, popular apps like MyTown, Gowalla, and Foursquare have turned life into a game. Underneath this is a deeper cultural trend towards expressing oneself and exploring in public spaces.

Recently popular apps like MyTown, Gowalla, and Foursquare have turned life into a game. Underneath this is a deeper cultural trend towards expressing oneself and exploring in public spaces. Wieden+Kennedy London is embracing this with a new effort geared towards runners.

Contagious Magazine explains:

Nike GRID uses the now almost defunct iconic London telephone box to track a runner’s progress at designated Nike branded locations. After registering online, players run between two phoneboxes and punch in their unique user id number at each, logging their run and earning them points online.

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