Puma Reinvents The Shoe Box
Puma and The Fuse Project have designed a new kind of shoe packaging that offers significant environmental benefits.
Puma has partnered with The Fuse Project to completely redesign the packaging for their shoes.
A team spent 21 months studying different boxes and packaging schemes, searching for the most efficient, sustainable way to get shoes to consumers.
They finally came to the solution of foregoing a box altogether, and instead used a special bag and a cardboard sheet.
The Fuse Project explains:
By providing structure to a cardboard sheet, the bag uses 65% less cardboard than the standard shoe box, has no laminated printing, no tissue paper, takes up less space and weighs less in shipping, and replaces the plastic retail bag.