The Dwelling Lab: BMW’s Latest Artist And Designer Collaboration
BMW and designer Patricia Urquiola collaborated on a project that would explore new ideas of how textiles integrate with vehicle interiors.
BMW undertook a unique project to showcase their new 5-Series Gran Turismo at this year’s Salone Internazionale del Mobile in Milan. Adrian van Hooydonk, BMW’s design director had a chance meeting with Anders Byriel, CEO of Kvadrat. Van Hooydonk is a long time admirer of Kvadrat and suggested collaborating on a project that would explore new ideas of how textiles integrate with vehicle interiors. Patricia Urquiola and Giulio Ridolfo were invited to design the installation.