The Dwelling Lab: BMW's Latest Artist And Designer Collaboration
BMW and designer Patricia Urquiola collaborated on a project that would explore new ideas of how textiles integrate with vehicle interiors.
BMW undertook a unique project to showcase their new 5-Series Gran Turismo at this year's Salone Internazionale del Mobile in Milan. Adrian van Hooydonk, BMW's design director had a chance meeting with Anders Byriel, CEO of Kvadrat. Van Hooydonk is a long time admirer of Kvadrat and suggested collaborating on a project that would explore new ideas of how textiles integrate with vehicle interiors. Patricia Urquiola and Giulio Ridolfo were invited to design the installation.
Urquiola's idea was to emphasize the interior of the car by extending the space outward. She established four cones or what she calls ‘diamonds' that radiate out from the car's interior like geometric sound waves.