The Next Wave Of Product Integration

The Next Wave Of Product Integration
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With branded entertainment the subject of many conversations these days, Telemundo is taking the concept a step further by signing licensing deals to develop unique, dedicated products for integration into programming.

Paloma M. Vazquez
  • 21 april 2010

With branded entertainment and product integration the subject of many media-advertiser conversations these days, Spanish-language broadcast network Telemundo is taking the concept a step further by signing licensing deals with manufacturers to develop unique, dedicated products for integration into programming like the over-the-top telenovelas (prime-time soaps) that are a staple of Hispanic TV. These new deals will create products that would not otherwise exist for retail sale.

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