The Real Thing? Bolivia’s Coca-Colla Hits Shelves

The Real Thing? Bolivia’s Coca-Colla Hits Shelves
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Named for Bolivia's indigenous Colla people, Bolivian president Evo Morales recently approved the production and sale of a soft drink that contains extracts from coca leaves.

Daniel Edmundson
  • 19 april 2010

The long-awaited alternative to American-born Coca-Cola has arrived on supermarket shelves this week in Bolivia. Named for the indigenous Colla people from the country’s mountain regions, Bolivian president Evo Morales recently approved the production and sale of a soft drink called “Coca Colla,” which contains extracts from coca leaves, the raw ingredient used to manufacture cocaine.

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