Named for Bolivia's indigenous Colla people, Bolivian president Evo Morales recently approved the production and sale of a soft drink that contains extracts from coca leaves.

The long-awaited alternative to American-born Coca-Cola has arrived on supermarket shelves this week in Bolivia. Named for the indigenous Colla people from the country’s mountain regions, Bolivian president Evo Morales recently approved the production and sale of a soft drink called “Coca Colla,” which contains extracts from coca leaves, the raw ingredient used to manufacture cocaine.

Many in the political realm have seen this slight move as “a socialist-tinged affront to western imperialism,” although the ingredient has long been used as a recreational stimulant, medicine, and ritual drug in the country’s Andean culture.

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