Evan Roth and Matt Mullenweg collaborate to humanize and celebrate the act of publishing on WordPress.

At Rhizome’s Seven on Seven event, seven leading technologists were paired with seven leading artists for one day to develop something new. When artist, researcher and co-founder of the Graffiti Research Lab, Evan Roth, connected with WordPress co-founder, Matt Mullenweg, they agreed on the need to better humanize the online publishing experience with an “emotional plug-in.”

Throughout the discussion of their collaboration, the term “whimsical” was often mentioned as a shared term both experienced in their individual careers. Roth recollected having heard it from graffiti artists wanting to add a magical quality to their tagging; Mullenweg spoke of his WordPress platform as a rabbithole–leading to numerous possibilities and opportunities for its users.

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