Tokyo Nightclub Operates Against Conventional Thinking

Tokyo Nightclub Operates Against Conventional Thinking
technology

Dommune in an innovative nightclub open on weekday evenings that takes full advantage of online media.

Dave Pinter, PSFK
  • 29 april 2010

The foundation for most nightclubs is that they are open late, on weekends, and can handle a big crowd. But a new club in Tokyo called Dommune has taken the exact opposite approach and is finding success. Dommune is located in a small one room basement of a building, and the club is open mostly on weekdays – Sunday through Thursday for three hours each night, closing at midnight. Rather than compete with the other big clubs, Dommune tries to complement them instead, by being open when they aren’t. The early operating hours also cater to a crowd that maybe doesn’t have the energy to stay up till 2am or has to go to work the next day.

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