Uniqlo’s Tweet Show

Uniqlo’s Tweet Show
technology

Uniqlo has launched a digital campaign that integrates your Tweets into a personalized video, complete with Uniqlo's characteristic charm, whimsy, and ultimately - merchandise.

Paloma M. Vazquez
  • 9 april 2010

Uniqlo has launched a digital campaign that integrates a user’s Tweets into a personalized video, complete with Uniqlo’s characteristic charm, whimsy, and ultimately – merchandise.

The digital campaign experience begins at a dedicated site, where you’re invited to enter and sync to your twitter account, or to create your own keywords, if preferred.  The app randomly pulls your tweets into a Uniqlo Tweet Show, ultimately generating a video-like experience of your Tweets, with Uniqlo music and models wearing their merchandise – in this case, the brand’s UT line of tees.

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