Uniqlo has launched a digital campaign that integrates your Tweets into a personalized video, complete with Uniqlo's characteristic charm, whimsy, and ultimately - merchandise.

Uniqlo has launched a digital campaign that integrates a user's Tweets into a personalized video, complete with Uniqlo's characteristic charm, whimsy, and ultimately – merchandise.

The digital campaign experience begins at a dedicated site, where you're invited to enter and sync to your twitter account, or to create your own keywords, if preferred.  The app randomly pulls your tweets into a Uniqlo Tweet Show, ultimately generating a video-like experience of your Tweets, with Uniqlo music and models wearing their merchandise – in this case, the brand's UT line of tees.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)