Kapitaal, a short film, shows how the enormous amount of visual data that surrounds us makes advertisements ineffective.

Kapitaal is a short animated film by a Dutch design studio, Studio Smack. The video tries to convey the huge amount of visual information surrounding us, which renders branding and advertising simply ineffective as we have become immune to it.

The video, which received several awards, has everything in black except content hoping to demand attention, which is in white.

Check out the video below:

KAPITAAL from STUDIO SMACK on Vimeo.

Kapitaal by StudioSmack

[via NextNature]

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