(Video) Advertising Is Invisible

(Video) Advertising Is Invisible
Advertising

Kapitaal, a short film, shows how the enormous amount of visual data that surrounds us makes advertisements ineffective.

Naresh Kumar
  • 15 april 2010

Kapitaal is a short animated film by a Dutch design studio, Studio Smack. The video tries to convey the huge amount of visual information surrounding us, which renders branding and advertising simply ineffective as we have become immune to it.

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