(Video) Advertising Is Invisible

(Video) Advertising Is Invisible

Kapitaal, a short film, shows how the enormous amount of visual data that surrounds us makes advertisements ineffective.

Naresh Kumar
  • 15 april 2010

Kapitaal is a short animated film by a Dutch design studio, Studio Smack. The video tries to convey the huge amount of visual information surrounding us, which renders branding and advertising simply ineffective as we have become immune to it.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.