(Video) Cinematic Nissan Ad Finds A Legal Loophole
TBWA Toronto found a creative way to circumvent legal restrictions when they shot the TV spot for the new Nissan Sentra SE-R.
Anyone that has worked on the creation and production of a TV spot is familiar with the legal review process – and its ability to oftentimes stifle creativity. TBWA Toronto found a creative way to circumvent that when it shot a TV spot for the new Nissan Sentra SE-R – by using a remote-controlled car 1/10th the size of the actual car. The video below showcases what went into filming the spot.
Using a RC car and helicopter, TBWA was able to capture the mini-car’s sharp turns and subsequently smooth drift – which, while visually cool and cinematic, would not have received legal clearance. The end product is a cinematic spot that showcases the car’s abilities by simulating it in 1/10th its actual size – something that the legal watchdogs would not have permitted Nissan to get away with if it was shot with an actual car.