(Video) Grizzly Bear Uses Lottery Ad To Premier New Song
Brooklyn-based quartet, Grizzly Bear have picked an unusual way to introduce an new track.
Brooklyn-based quartet, Grizzly Bear, first made hipsters churn with anguish when they allowed their popular single, “Two Weeks” to be featured in a Super Bowl-debuted Volkswagen advertisement. This time, the group has used the medium to premier a new song in an ad for the Washington State Lottery.
The spot, created by well-known music video director, Patrick Daughters, places the song as the backdrop for an enchanting, dreamy world of dancing on the ceiling, convenience store oceans and magical carousels–inspired by, well, the prospect of winning it big.