VW Turning To Crowdsourcing For In-Car Infotainment Application Ideas

VW Turning To Crowdsourcing For In-Car Infotainment Application Ideas
Innovation

VW will become the first car manufacturer to use the idea of open innovation for the development of its products.

Dave Pinter, PSFK
  • 28 april 2010

Beginning on May 3rd, Volkswagen will launch an “App My Ride” contest where designers, programmers, developers and interested users can submit an idea for a new in-car infotainment application. Inspired by the innovative application development process and ‘app stores’ of Google and Apple, VW will become the first car manufacturer to use the idea of open innovation for the development of its products.

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