The PSFK team and friends did some brainstorming. Add your thoughts too!

In 1821, the Eyjafjallajokull volcano managed to erupt for more than a year. While transport chiefs rush to find solutions (and test planes) to cope with the cloud of ash drifting across much of northern Europe, the PSFK Team and European friends spent a little time imagining what the impact on business, people and culture would be if Europe became plane free for a whole year.

Here are some of our initial thoughts. Add to them with your thoughts in the comments section.

1. Economy: Just-In-Time becomes Out-Of-Stuff

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in