In Brief

The PSFK team and friends did some brainstorming. Add your thoughts too!

In 1821, the Eyjafjallajokull volcano managed to erupt for more than a year. While transport chiefs rush to find solutions (and test planes) to cope with the cloud of ash drifting across much of northern Europe, the PSFK Team and European friends spent a little time imagining what the impact on business, people and culture would be if Europe became plane free for a whole year.

Here are some of our initial thoughts. Add to them with your thoughts in the comments section.

1. Economy: Just-In-Time becomes Out-Of-Stuff

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