2 Mile Challenge: A Brand Supported Social Cause
A collaboration between Clif Bar and DailyMile aims to fight climate change.
CLIF Bar has partnered with DailyMile's mileage-tracking community on the CLIF 2 Mile Challenge (2MC) to help fight climate change. encouraging bike commuters to log their miles into a competition for the chance to award one of three bike-oriented charities with $50,000. Each of the charities – Alliance for Biking and Walking, Trips for Kids, and the Alliance for Climate Education – receive $25,000 right off the bat, and the charity's team on the 2MC system that rides the most miles gets the additional $25,000 grant.