Winston Binch, head of interactive production, strategy and business development at Crispin Porter + Bogusky talks about creating useful marketing products.

As part of our ongoing effort to give our readers visibility into some of the key ideas driving unique, innovative brand work, we recently talked to Winston Binch, head of interactive production, strategy and business development at Crispin Porter + Bogusky. We walked away with a sense for how “productizing” marketing, and building branded experiences around the notion of usefulness – particularly in the digital and social media realm – should be part of every new campaign brief or discussion.

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