Dutch Authorities Use Interactive Billboards To Fight Street Violence

Dutch Authorities Use Interactive Billboards To Fight Street Violence

A Psychological experiment uses augmented reality and interactive billboards to affect public behavior.

Jon Lombardo
  • 17 may 2010

In an effort to encourage Dutch citizens to help combat increasing violence against public employees in the Netherlands, authorities have constructed a psychological experiment that uses augmented reality and interactive billboards.

The billboard overlays real-time footage of passersby on top of pre-recorded video footage of harassment and violence against a public worker. The combined footage puts passersby directly in the middle of public violence and, after grabbing their attention, teaches them 4 simple ways to help fight violence and protect communities.

Watch a video of the project below:


[via Pop Sci]


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