Future Of Retail: Does The Mobile Phone Make The Interactive Display Unnecessary?
The ‘mobile concierge’ trend could make the interactive retail display redundant in many scenarios.
As PSFK studies the retail landscape, we notice two trends that seem to run counter to each other. On one hand, there is a drive to add interactive screens like Microsoft Surface and this Intel concept within stores. These screens promise an additional layer of service, storytelling and product information. However, mobile technology is allowing shoppers a similar access to information plus it provides a plethora of services that a traditional retailer can’t offer.
This ‘mobile concierge’ trend could make the interactive retail display redundant in many scenarios. Here are some reasons why retailers should concentrate on a mobile strategy rather than an interactive display one: