(Future Of TV) How To Enhance The Viewing Experience, Rather Than Interrupt It
How can content producers create seamless social TV experiences?
We've been discussing the future of TV here at PSFK – most recently with Avner Ronen of Boxee, whom spoke at the PSFK Conference in New York last month about this precise topic. Bob Greenberg, CEO at R/GA, recently provided some additional perspective in AdWeek.
The increasing availability of smart phones and tablets (i.e., the iPad) illustrates the reality that the number of screens on which a consumer can view – or interact with – TV programming is increasing. Greenberg asserts that the amount of content we consume will therefore continue to increase, and that the way we consume it will continue to broaden. Content will consequently have to be produced, distributed and monetized differently than in the past.