George Parker: Perception Is Reality?
George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.
Probably one of the all time great ad lines, it’s even truer today than when it was originally written many years ago for Rolling Stone magazine, particularly in the way the media reports on the state of the economy, consumer attitudes and how ad agencies are trying to manipulate them. A recent Associated Press piece reporting on the retail trade says that “As shoppers start spending again, stores are tweaking their advertising and merchandise to accommodate them.” Apparently, cashmere is making a comeback and ridiculously expensive ladies bags are once again melting down those Platinum credit cards.