A new report by SNL Kagan paints a surprising picture of media habits.

Even in our age of free, on-demand entertainment options it seems paying TV customers are growing.

A new report by SNL Kagan shows that even though people purport to be moving away from traditional media sources such as cable and satellite, they are actually sticking with the familiar more than expected.

The New York Times explains:

Regardless, more people are paying for TV: 99.9 million at the end of 2009, up from 97 million at the end of 2008.

The gain can be explained in part by the nation’s gradual population growth, but also by the enduring popularity of television in a fragmented media marketplace.

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