A contest orchestrated by the denim purveyor offers a $10,000 prize for a stylish and sustainable clothes-drying solution.

Levi Strauss has launched the Care Air Design Challenge. It's a contest that is looking for the most innovative and effective method to dry clothing.

Although, in many areas of the world, the practice has fallen out of favor, Triple Pundit points out the tremendous energy savings that line drying offers:

The average household uses 6% of its energy from operating clothes dryers Just one pair of jeans consumers as much energy as powering a computer for over 550 hours. About 50% of a clothing item’s climate-change impact occurs after its purchase by a consumer.

The contest begins June 1st and runs through the end of July.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in