Library Or Bookstore: New Netherlands Branch Blurs The Line

Library Or Bookstore: New Netherlands Branch Blurs The Line
Design

New Netherlands library benchmarks successful retail customer experiences to reinvent public book lending.

Dave Pinter, PSFK
  • 6 may 2010

Ten years ago, facing competition from other information sources and dwindling interest, the main library in Almere realized something drastic need to be done to reestablish the branch as an information destination and community hub. They started by surveying their existing members and discovered that some interesting ‘customer profiles’ emerged. Preferring to think of library patrons as customers rather than members, Marga Kleinenberg and her colleagues at the library took a look at how retail stores appeal to their customers. The shops provided inspiration for ways to organize the new library into zones, new ideas for displaying books to make them more browsing friendly, and the creation of displays targeted towards  their frequent visitors.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.