Initiated by IKEA, the findings produce new, surprising insights on the state of interaction between parents and children.

It's hard to believe, but children today prefer playing with their parents over watching television.

Still, one quarter of parents admit to being too stressed while playing with their children to enjoy it, with 45% of them feeling like they don’t have enough time to dedicate to such activities.

These are some of the key findings of Playreport; to date, it is the largest global survey on child development and play. The report, initiated and funded by IKEA, consisted of interviews with 8,000 parents and 3,000 children aged 7-12 across 25 different countries to distill new findings at the intersection of parenting and play.

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