A discussion with designer Michael Cina explores the grid system of the Fox Sports graphics, experimenting with color and the skinny on everyone's favorite footballing robot, Cleatus.

There is a rare form of sports fan, a few fellow PSFK'ers included, that have an equal appreciation for athletics as they do for aesthetics. And American football usually comes up first in conversation when the user experience is discusssed.

Still, it is the mainstream eye–the everyman–that we think makes up the majority of Sunday game watchers. So how difficult is it to present the illuminating excitement on the screen to both?

From Motionographer comes a fascinating interview with Michael Cina of Cina Associates on the redesign of the Fox Sports information graphics for television.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in