From San Francisco comes a hyper-hyperlocal way of looking at neighborhoods and communities.

Neighborhoods are the developing cultural history of place. They possess characteristics, attitudes, habits and trends that can be incredibly distinctive, often influencing other communities to either accept or deny their activity.

San Francisco-based The Bold Italic recently took notice to the idea in the city’s Mission neighborhood, christening the term “microhood”:

“Folsom Street between 7th and 8th caught our eye. From leather to lattes and bike repair to beer, it’s become a destination for neighbors and city folk alike. Raise a glass with The Bold Italic and meet the microhood!

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