The Buddy Radio: Using Social Media To Improve Patient’s Well Being

The Buddy Radio: Using Social Media To Improve Patient’s Well Being
Arts & Culture

A conceptual social media radio aims to extend the community of caregivers for people living with long term conditions.

Naresh Kumar
  • 24 may 2010

Buddy-Using Social Media To Improve Patient's Well Being

UK-based social innovation company, Sidekick Studios have designed a digital social care service called Buddy. Aimed at improving the well-being of people living with long term conditions, Buddy is a social media radio that lets users turn a dial on to select how they are feeling, and the service instantly broadcasts their mood in real-time to a range of social media platforms. By using social media, Buddy reaches out to friends and families, in addition to healthcare professionals, extending the community of carers. The project has been awarded a contract by NHS London.


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Over the next few weeks, PSFK is running a trends research and innovation project in association with UNICEF. We will be researching (with your help) the development of key trends that impact health and wellbeing and then using our findings to develop with partners concepts that UNICEF and likeminded organizations could consider deploying across the world.

Find out more here: PSFK presents the Future Of Health in association with UNICEF

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