Adam Wells, Design Director for Virgin Group USA, shares his insights on the future of industrial design and how innovation in the field is changing the way we experience products and services in a fundamental way.

At the PSFK New York 2010 conference, Adam Wells, Design Director for Virgin Group USA, shared his insights on the future of industrial design and how innovation in the field is changing the way we experience products and services in a fundamental way.

Watch the video of Adam’s presentation below:

Highlights and insights from Wells’s talk:

Wells pointed out that improvements in service and experience design, not just product design, are solving many of today’s problems. He mentioned how much of the most exciting innovation in industrial design is emerging in the service rather than product space. Eg: Bike and car-sharing services (B-Cycle and Zipcar).

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