(Video) Erik Proulx: PSFK Conference New York 2010
Erik Proulx shares the moving stories of some of the individuals he profiled in his documentary about job loss and new beginnings, Lemonade.
At our recent New York conference, Erik Proulx shared the moving stories of some of the individuals he profiled in his documentary about job loss and new beginnings, Lemonade. As a former ad man who was one of the tens of thousands to be laid off in the recession, Erik found new purpose in embarking upon this project – to meet others like him and share their stories of re-evaluation, renewal and revelation.
Watch the video of Erik’s presentation below:
Some highlights from Erik’s talk:
“It’s not a pink slip. It’s a blank page.”
The tagline of Erik’s movie reflects the moral that comes through in each of the vastly different life stories shared in Lemonade. The loss of a job can feel like the loss of one’s identity, but more importantly it’s an opportunity to create a new one – based on love, not expectation.
“When it doesnt feel like work anymore, you know youve got it right.” Erik offered a nice reminder that work shouldn’t feel like a burden – when it’s in line with our passions and interests, it should feel like a liberty.
“Trend for the next decade: We aren’t what we do. But we should do what we are.”
The impetus to change is often strongest when we feel like we have nothing to lose. We’re wired to find ways to transform our setbacks into positive action – embracing this instinct for survival is the first step in moving forward and on.
A call to action to make what we do with 1/3 of our lives something we love – to ‘do’ what we really are and want to be.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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