(Video) Tina Roth Eisenberg: PSFK Conference New York 2010
Tina Roth Eisenberg, founder of influential design blog SwissMiss, shares her experiences as a Swiss graphic designer in New York, and how and where she finds inspiration day-to-day.
At our recent New York conference, Tina Roth Eisenberg, founder of influential design blog SwissMiss, shared her experiences as a Swiss graphic designer in New York, and how and where she finds inspiration day-to-day.
Watch the video of Tina’s presentation below:
Some highlights from Eisenberg’s talk:
“I post things that inspire me, make me smile, think. I try to inspire, entertain, educate.”
Tina began blogging as SwissMiss out of her genuine passion for design and creativity. Her community developed organically around it, brought together by her inspiring, inspired noticings, links and posts.
She sees creative inspiration all around her (even in the typography on Swiss trash bags, along the side of the road), but now pulls mostly from four sources: reader submissions, referring sites, bookmarks and Twitter. Her blog readers aren’t just an audience – they’re a community of like-minded supporters and creators who help keep SwissMiss fresh and inspiring.
Tina’s Creative Mornings provide a free monthly lecture series featuring informal talks by innovative thinkers and creators (i.e. Core77’s Allan Chochinov, Michael Beirut, etc) – bringing together her online community offline as well.
Her most recent project is TeuxDeux, a ‘designy’ web-based, to-do app that makes getting things done look (and feel) simple.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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