(Video) WWF Ad Encourages UAE Consumers To Go Green
The Emirates Wildlife Society aims to reduce carbon footprints emitted in the UAE.
The Arabian Gulf remains one of the few regions that is lagging in terms of taking sustainability and environmentalism seriously.
Despite initiatives to diversify its sectors and industries away from the oil economy, most economies are still very oil dependent. Even in the least oil dependent countries, sustainable consumption and the vocabulary of environmentalists (i.e C02 footprint, recycle, composting) exist in the periphery of the cultures, if at all.
To confront this, The Emirates Wildlife Society created a stop-motion animation to open up the topic in the UAE by encouraging the consumption of local products despite the fact that people are predominantly consume and prefer foreign products. It’s a simple message that can be easily embraced.