In Brief

4Food, a new organic fast food restaurant in New York City will use a bevy of social web technology.

4Food, a new organic fast food restaurant, will open on July 6 in New York. What is unique about this venture is its use of web-based technologies in operating the store. Its customers are encouraged to create their orders online and are given customization options to produce several food choices. Customers can even name their creations and market it, receiving $.25 in store credit for every sale of their customized food creation. To complete the techie theme of the fast food joint, 4Food will feature a 240 square foot monitor that will stream Foursquare check-ins, Tweets and info from the restaurant, while its staff will take orders on iPads.

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