A "making of" video for Google Chrome's speed tests embodies the notion that the story is oftentimes found in the process.

BBH New York has found a way to make the very technical details of web page rendering times, and client Google Chrome's advantageous speed, compelling and relevant to a broader audience than that of the technically-proficient. The Making of the Google Chrome Speed Tests video is getting significant traction and conversation on YouTube and on the broader blogosphere – ultimately demonstrating the idea that the differentiating story is oftentimes also found in the process (a notion also discussed by Steve Powers at last month's PSFK Conference).

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