Best Buy’s Movie Mode App Connects Phones With Movie Screens
The software leverages the third screen for social viewing, and further cements the brand's association with entertainment.
Best Buy and agency CP+B are launching Movie Mode. Users can text ‘minion’ to 332211 to download the app directly to their phone. Initially, the app will sync with the film Despicable Me, allowing users to access the translated commentary from the Minions during the film’s 3D end credits. Users can also unlock exclusive content after the show.