In Brief

A new business based on the idea that many talented professionals want to volunteer but aren’t sure of how to do so in an efficient and effective way.

Adam Braun, the Executive Director of Pencils of Promise believes humanity is reaching a “collective consciousness of creating good.” If Braun is right, all eyes may be turning towards a new volunteer initiative called Catchafire, a recently launched for-profit business started by Rachael Chong, an ex-investment banker who helped launch BRAC USA, the US affiliate of BRAC, one of the largest nonprofit organizations in the world.

Catchafire has a Kickstarter-esq energy in the spirit of contributing to the greater good. It aims to attract the bright young minds in social media, marketing, public relations and design to volunteerism. “Catchafire aims to join skills and causes in a matched, measurable and personalized way,” said speaker Jaime M. Soper, the digital and social media coordinator at Pepsi-Co.

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