Choose Your Own Adventure: Touching Stories Brings Interactive Film To The iPad

Choose Your Own Adventure: Touching Stories Brings Interactive Film To The iPad
technology

The interactive movie opens opportunities for branded application - and have implications for storytelling and entertainment properties in general.

Paloma M. Vazquez
  • 29 june 2010

Touching Stories is a hybrid video game and form of immersive entertainment that uses the capabilities of the iPad to allow viewers some level of interaction with, and control over, the outcome of the live-action video. Developed by production company Tool of North America, the interactive experience is available today as a free, downloadable app, where viewers can experience four interactive films.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.