Dieter Rams’ Ten Principles Of Good Design Explained

Dieter Rams’ Ten Principles Of Good Design Explained

Writers and Illustrators provide responses to Rams' simple list of principles on what good design is considered to be.

Dave Pinter, PSFK
  • 7 june 2010

Dieter Rams, is the iconic German product designer who’s work for Braun in the 1960’s many credit to influencing the sleek and minimal design language used by Apple today. In 1995, Rams wrote a brief list of principles that he saw as being the elements of good design. The list, much like his design work is not filled with extraneous detail.

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